Team Creative

Flexible teams, expert advice

Team Creative is a group of experienced industry experts that are assembled on an individual project basis to provide a bespoke, best in class solution to the marketing communications challenges that confront organisations today.

There are no ‘off the shelf’ solutions – only relevant and focused integrated teams, designed to provide clients with high quality input that makes a genuine and cost efficient contribution to the achievement of their goals.

Call Richard Barber on 07975656540 or email richard@teamcreativeuk.com to find out how we can help you achieve more from your communications.

Marketing consultancy

Our full marketing consultancy service begins with a marketing audit, where we take time to learn about your businesses short and long–term objectives, products, services and processes.

We look at your brand identity, website, existing marketing assets and any previous marketing activity intelligence. We also carry out research into your industry sector, competitors and target audiences. We will also ask you key questions to establish your strengths and weaknesses and help reveal your real USPs and what makes you different from your competitors.

Strategic planning

The most successful companies all have something in common – a carefully considered communications strategy that is totally aligned with the business, designed to help them achieve their business objectives.

It can be hard to take a step back from your marketing, look at previous activity and plan for the future, especially when you’re being pulled in various directions by the day to day demands of your organisation. That's where we can make a real difference.

Our team will take a balanced look at your business as ‘a critical friend’. We bring together a specific team to create a marketing plan that helps deliver your businesses communications objectives and helps you deliver your business goals.

Our team includes experienced management consultants who can work with you to help analyse, design and integrate your organisational structure to fully optimise its potential.

Strategic creative communications and design

Your brand is one of your company’s most valuable assets. It represents the values of your business and its products. It is made up of many facets and is ultimately how your various audiences form their opinions of you, understand you, recognise you and decide how they engage with you.

How you communicate in term of what you say, the language you use, the visual treatment you use, the tone you use, the communications channel you use, all need to be relevant, consistent and related to each other. More importantly, the experience your audiences have when they engage with you at every touch point needs to be consistent too.

This is too important a subject to be left to chance and in a competitive world, a clearly defined strategy around the way your organisation communicates both internally and externally is a business imperative.

We can help you define that strategy and provide all of the communications assets that will help your organisation communicate in a powerful, relevant and effective way to all of your audiences.

On-line strategy and content management

Your website is a marketing communications platform open to the world. It might be the first impression they have of your company, or may be the only way they ever interact with your organisation.

Designing and building a successful, effective website can be challenging. The design needs to be developed using engaging language, visually understanding and guiding the user journey and ensuring that all content is relevant and that functionality is perfect. Finally, you need to make sure that people find you on search engines or through various social media channels.

Social media management

Social media is a powerful tool in building relationships with existing and potential customers. There are a wide range of social media platforms around including Twitter, Facebook, LinkedIn, Pinterest, Instagram and more. The popularity and effectiveness of these channels is fluid and ever changing. Finding the best combination of social media channels for your business is complex.

Our team will work with you to develop a cost and time effective social media engagement strategy.

Video concept and production

Video is rapidly becoming one of the most powerful and cost-effective marketing channels available. With the explosion of the internet and millions of videos being uploaded every day to YouTube, Facebook and other social media platforms, video is now one of the world’s most popular ways to communicate.

Running alongside this enormous growth has been the incredible technological advances in laptops, mobile phones and tablets. Now everyone can watch videos on multiple devices wherever they are, whatever they’re doing. And this trend is all set to continue.

By 2017, a staggering 91% of all online media will be video. This boom in the popularity of watching and making videos has enormous potential for businesses. 80% of users remember videos they watch online. 74% of people understand products more after watching a video and 64% of customers are more likely to purchase a product after watching a video.

Our production team manage the complete production of marketing and content videos – right from creative concept, storyboarding, script development, shooting, editing, post–production and delivery.

Direct marketing

There are two main forms of direct marketing – direct mail and email. Both allow you to send a personalised, one–to–one piece of communication directly to your target audience.

They work well separately but are even more powerful together as part of an integrated campaign.

Using carefully selected data, and creative messages, you can target your mailings down to the individual and use their known tastes and preferences to enable the following –

Acquire – communicate with potential customers and promote your products or services.
Retain – keep your existing clients up-to-date with stories, offers and new products or services.
Grow – cross-sell to existing customers with new or expanded products and services based on the existing relationship with them.

Our team can plan, create and manage Direct and Email campaigns and provide a full statistical analysis of performance and results.

Public relations

Public and Media Relations can be an invaluable tool for raising awareness and managing the reputation of your brand or organisation. Public relations can be wide ranging and includes the writing and distribution of stories in newspapers, magazines, trade media, television, radio and of course, online media. It also includes the management of events such a media ‘familiarisation visits and lunches’ It can also be valuable in ‘crisis management’ when cool heads need to prevail.

PR has the power to reach many thousands of people by influencing the media, potentially generating many valuable positive messages around your brand or organisation, very cost effectively.

We will work with you to fully understand your business and the key messages you want to convey to your key audience. We leverage our relationships with the media and speak to editors and journalists on your behalf to present your arguments in the most news worthy and relevant way as possible to encourage positive coverage and develop ongoing relationships with the media and other influencers.

Animated infographics

The infographic technique is perfect for businesses and organisations endeavouring to explain complicated concepts, new ideas, financial results or numerical data to internal or external audiences in an engaging and genuinely memorable way.

The key to the technique is understanding and applying the science behind how we absorb and retain information.

Our minds process and absorb information in different ways and with different levels of retention, depending on how information is presented to us. Visual images are processed 60,000 time faster by the brain than the written word. The majority of people are 'visual learners' with around 90% of what they retain in their memory being from visual stimuli.

Animated infographics focus on delivering a message in a way that engages the brain at an almost subliminal level to convey information that can be retained more effectively. Importantly, animated infographics can be delivered through many different online and offline communications channels and through other 'touch points' in people’s lives. This technique is particularly effective delivered by mobile phone and email.

Market research and statistical analysis

Assumptions are dangerous in business. Knowing what your customers want is a lot better than guessing what they want.

We provide a full service Market Research and Statistical Analysis resource, undertaking a wide variety of research-based projects including Consumer insight, Focus Groups, Face-to-face interviewing, Telephone interviewing, Business–to–business research, In-depth interviewing, Online research, Desk research and Tracking studies. This provides you with valuable knowledge and insight, improving the chance of success and reducing the potential for failure.

Our team offers an international service with over 100 fully trained interviewers at its disposal and works with an enviable client base of private, public and voluntary sector organisations.

Immersive and Digital Technologies

Team Creative has a number of specialist internal skills and strategic partnerships, created to provide a highly focused solution to the specific demands of new communications industry sectors and emerging media channels.

We work closely with developers in Augmented Reality, Virtual Reality and Immersive technology.

We also provide creative services in applying Artificial Intelligence in presenter based video communications, training and presentations in over 50 languages.

Get in touch if you would like to discuss immersive technology in more detail.